AMS/Global Director, Media Strategy & Activation

Hiring Locations:

Addison – Atlanta – Autin – Boston – Chicago – Columbus – Dallas – Denver – Houston – Huntsville – Jersey City – Kirkland – Los Angeles – Minneapolis – Mountain View – Nasville – New York – Orlando – Philadelphia – Phoenix – Pleasnton – Portland – Releigh – San Diego – San Francisco – Santa Clara – Seattle – Vienna – Waltham – Washington, D.C. – West Palm Beach

The AMS/Global Director, Media Strategy & Activation will lead the strategic activation of the regional media capability, ensuring regional programs reflect Global COE vision, championing and embedding buying-group-led media strategy within holistic media planning, while maximizing local account-based buyer group pipeline velocity and brand KPIs. Your mission is to collaborate with the Integrated Marketing team to drive measurable media outcomes, increase pipeline velocity, and gain competitive advantage via highly-targeted Buyer Group media strategy and ABM at scale across all outsourced paid media channels, in partnership with the agency and program leaders. You will establish a technology and AI-first approach with the media agency, aligning execution with ServiceNow’s ethos for market differentiation. This role will lead the (AMS or APAC) Media Activation for performance programs, manages the strategic and financial media agency relationship, ensures global quality execution, and fosters deep partnerships across IMC, Audience, and Data & Analytics teams. This leadership role reports to the VP Global Media & Sponsorships.

Responsibilities:

Works with VP of Global Media and Sponsorships, and other regional directors to Define the strategic roadmap for the COE, focusing on global process excellence and building expertise in highly-targeted, multi-channel B2B media
Direct regional agency performance and strategic alignment, governing the local application of global SOWs and ensuring regional strategies meet global performance benchmarks and budgeting requirements
Establish governance for media agency insights generation, ensuring efficient delivery to Audience Intelligence for Connection Strategy
Own planning, forecasting, and reconciliation of the global media activation budget, maximizing ROI across Buyer Groups and countries
Direct the synthesis of data to create an executive-level performance story demonstrating media’s contribution to GTM success
Partner with Audience Intelligence, IMC, and Digital Experience leaders to ensure synchronized media execution across the customer journey
Educate ONE Team and regional leaders on high-impact performance media opportunities to maximize adoption and return
Partner on the AdTech roadmap and ensure data flow and integrity for accurate targeting and cross-channel measurement
Lead, mentor, and coach the Global and Regional Media Activation team, ensuring clear roles, high performance, and deep expertise
Govern the strategic use of AI and machine learning in media execution, evaluating agency performance for efficiency and competitive differentiation
Key outputs:

Activation COE Strategy & Capability Roadmap
Global/Regional Media & Partner Relationship Strategy
Global/Regional Activation Governance Model
Strategic Performance & Optimization Report
AI & Innovation Adoption Framework
Channel Insight Governance Framework
Qualifications
Our ideal candidate:

Global Media Agency Governance & Financial Management
Global Paid Media Portfolio Strategy & Oversight
Advanced ABM/Buyer Group Media Strategy
AI/ML Media Strategic Governance and Evaluation
AdTech Strategy & Data Flow Architecture
Leadership Competencies

Vision & Strategic Planning
Executive Communication & Influence
Governance & Process Design
Accountability & Risk Management
Talent Leadership & Capability Building
Proven expertise in regionalized media activation leadership and the strategic orchestration of distributed agency teams

For positions in this location, we offer a base pay of $184,100 – $322,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.