Associate Manager, AMS Media

Hiring Locations:

Addison – Atlanta – Autin – Boston – Chicago – Columbus – Dallas – Denver – Houston – Huntsville – Jersey City – Kirkland – Los Angeles – Minneapolis – Mountain View – Nasville – New York – Orlando – Philadelphia – Phoenix – Pleasnton – Portland – Releigh – San Diego – San Francisco – Santa Clara – Seattle – Vienna – Waltham – Washington, D.C. – West Palm Beach

Supports the Manager in overseeing ServiceNow’s Global and Americas paid media campaigns executed by our agency partner. Support the strategic validation of media activations, ensuring high-fidelity adherence to COE standards, technical protocols, and budget controls to ensure initiatives are executed on time and budget. This role includes hands-on management of day-to-day campaign operations, optimization recommendations, and cross-functional coordination.

Key Responsibilities

Campaign Tracking

Maintain campaign status tracker of live, launching, and ending campaigns
Perform rigorous validation of regional budget pacing and spend integrity, identifying anomalies and ensuring strict adherence to the activation plan
Maintain audit trail with proof of media posting via screenshot archives
Track agency deliverable timelines (media plans, reports, invoices) and send reminders when deadlines approach
Quality Checks

Partner with internal Ad Operations teams to spot-check agency’s live campaigns to verify execution accuracy
Direct QA and setup validation protocols to ensure agency activation precisely reflects strategic targeting and measurement requirements from briefs and approved media plans.
Flag issues to Manager for agency follow-up
Budget Support

Log invoices and update budget trackers as spending occurs
Assist Manager with monthly budget reconciliation: compare what agency invoiced vs. what platforms show
Maintain organized files of invoices, and budget documentation
Agency Coordination

Be the first point of contact for routine agency questions and requests
Schedule regular check-ins between Manager and agency and manage action item logs to completion
Collect weekly/monthly performance data from agency in support of campaign performance reviews.
Cross-Functional Coordination

Track creative asset delivery from internal teams to agency
Confirm target account lists are sent to agency on schedule
Help coordinate timing across internal teams (Creative, ABM, Digital Experience) to keep campaigns on track
Qualifications
Required Qualifications

2-4 years in marketing, campaign coordination, or related role; B2B marketing or tech industry experience a plus
Strong organizational skills and attention to detail
Proficiency in Excel (pivot tables, basic formulas)
Clear communicator – comfortable working with agency partners
Ability to juggle multiple campaigns and deadlines
Bachelor’s degree in Marketing, Business, Communications, or related field
Preferred Qualifications

Exposure to digital advertising (Google Ads, LinkedIn, display)
Familiarity with project management and automation tools (Asana, Smartsheet, Workfront) and reporting dashboards (Tableau, etc)
Demonstrated experience in detailed media execution validation and the application of technical QA standards within complex digital media environments.

For positions in this location, we offer a base pay of $104,400 – $172,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.