Digital Experience Lead

Hiring Locations:

Addison – Atlanta – Autin – Boston – Chicago – Columbus – Dallas – Denver – Houston – Huntsville – Jersey City – Kirkland – Los Angeles – Minneapolis – Mountain View – Nasville – New York – Orlando – Philadelphia – Phoenix – Pleasnton – Portland – Releigh – San Diego – San Francisco – Santa Clara – Seattle – Vienna – Waltham – Washington, D.C. – West Palm Beach

ServiceNow’s Digital Experience Strategy team operates at the intersection of product strategy and marketing—where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader.

ServiceNow launches innovation every month. You’ll be the strategist who owns how we showcase these launches across our digital ecosystem—establishing what gets featured, how it’s presented, and critically, what doesn’t make the cut.

You’ll determine whether a launch warrants a homepage refresh, updates to existing content, a new media strategy, product visualizations or demos —and what needs to evolve to make room for what’s new. You’ll transform how we showcase products. You’ll build frameworks and playbooks that enable Product Marketing to launch with speed, consistency, and quality.

Responsibilities

Own horizontal launch strategy—establish how launches appear on the site and decision criteria for prominence
Guide Product Marketing on what to showcase, how to present it, and where it belongs on the site
Build reusable playbooks enabling consistent execution without reinventing each launch
Create frameworks that guide decisions on new content vs. refreshing existing pages, ensuring scalable, maintainable experiences
Lead strategy for key product visualizations and market-leading AI demos
Manage homepage strategy—determine what gets featured, what gets replaced, and how messaging evolves with each launch
Partner with Product Marketing, UX, Digital Product Managers, Engineering, Content Strategy, Copywriting and agency partners to align and execute strategies
Make strategic trade-offs based on business impact, buyer needs, and site integrity
Use analytics, research, and engagement metrics to validate and refine strategies
What You Bring

You’re a product strategist who thinks holistically about customer journeys, business outcomes, and organizational dynamics. You’re curious, dig into problems before jumping to solutions, and rally teams around a vision. You have an eye for great design and hold teams to high standards. You’re collaborative but not afraid to push back when it matters. You’re motivated by transformation—building new ways of working and launching exceptional experiences that drive results.

Qualifications
Minimum Qualifications

6+ years in product management, product strategy, or digital experience strategy at B2B SaaS or enterprise tech companies
Proven experience defining product strategy—the “what” and “why” that shapes direction
Experience with product launch announcements, digital broadcast events, or major digital moments
Strong stakeholder management with ability to influence senior leaders and build alignment
Data-driven decision maker using analytics, research, and metrics to guide strategy
Experience partnering with marketing teams on GTM strategy and campaigns
Preferred Qualifications

UX background or training with strong design sensibility
Track record managing complex, multi-stakeholder product launches or digital events
Experience in marketing organizations
Familiarity with modern product visualization strategies in enterprise tech
For positions in this location, we offer a base pay of $126,800 – $221,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.