Social Media Leader

Position Specific Description

The Social Media Leader is an executive-level role who will serve as a strategic architect and influencer within NextEra Energy’s Marketing & Communications function. This leader will define the vision, frameworks and priorities that guide how social media supports brand reputation, business objectives and audience engagement. Success in this role requires strong executive influence, cross‑functional leadership and a rigorous, insight‑driven approach to decision‑making.

Key Responsibilities

Serve as the primary advisor on social media strategy to senior leadership, guiding executives on the benefits and adoption of social media within communications and marketing programs
Collaborate with the Brand team to execute the company’s vision across social media channels
Enhance enterprise social media analytics capabilities by defining metrics frameworks, improving measurement rigor, and translating complex performance data into clear, actionable insights for senior leadership
Influence and secure budgets to run successful social media campaigns
Expand and optimize NextEra Energy’s social media channels, including emerging platforms (e.g., Reddit, Substack, TikTok)
Guide executive thought leadership on LinkedIn and other platforms
Oversee emergency communications and social customer service management
Lead vendor and operations management for social media initiatives
Integrate paid and organic efforts to maximize ROI
Foster cross-functional collaboration on creative, optimizing content based on audience and performance data
Develop perspectives on agent engine optimization and influencer marketing
Ensure all campaigns and content reflect brand standards and strategic messaging
Perform other job-related duties as assigned
Position Required Qualifications

Minimum 8 years of relevant experience in social media, digital marketing, public affairs or communications
Proven ability to influence across a matrixed organization and serve as a trusted advisor to senior leadership
Demonstrated success in securing executive buy-in and resources for social media initiatives
Experience managing and developing social media teams
Strong understanding of social media landscape, best practices and analytics tools
Excellent communication, leadership and relationship-building skills
Position Preferred Qualifications

Experience in energy, utilities or regulated industries
Experience using enterprise social media management platforms, including Sprinklr
Accepting applications on an ongoing basis.

Open to remote work.

Job Overview
The Marketing & Communications (M&C) Strategic Advisor serves as a strategic advisor and liaison between the enterprise Marketing & Communications function and assigned business units or departments. This role ensures alignment between corporate brand strategy, communications objectives, and business priorities—driving engagement, reputation, and business growth through integrated, technology-enabled communication plans and campaigns. The M&C Strategic Advisor will translate business needs and strategies into deliverables for the M&C team, coordinate the teams’ responses and ensure prompt and quality product (full M&C work product, not just a single focus) to the client. The role leverages digital platforms, data analytics, and emerging technologies—such as AI-driven insights and automation tools—to deliver personalized, measurable, and high-impact communication experiences.

Job Duties & Responsibilities
Serves as the main Marketing & Communications (M&C) advisor to business unit leaders, offering strategic guidance on communication, branding, and marketing initiatives
Builds trusted relationships with media, agencies, influencers, and industry partners to strengthen credibility and reputation
Develops and implement integrated M&C plans aligned with enterprise goals, leveraging digital and AI tools for targeted engagement
Collaborates with leadership and technology teams to identify proactive communication opportunities that enhance visibility through innovation and storytelling
Ensures marketing campaigns, content, and materials consistently reflect brand standards and strategic messaging
Uses analytics, automation, and AI-driven insights to measure and optimize campaign performance for greater impact
Leads internal and external communications to protect and enhance corporate reputation through media relations, executive messaging, and stakeholder engagement
Manages communication during organizational change, including digital transformations and AI adoption, across all internal and external channels
Coordinates with creative, digital, IT, and PR teams to deliver cohesive, cross-platform campaigns on time and within budget
Tracks and analyze engagement metrics, presenting data-driven insights to leadership while staying ahead of emerging communication and technology trends
Performs other job-related duties as assigned
Required Qualifications
Education: Bachelor’s Degree
Experience: 8+ years
Preferred Qualifications
Master’s Degree